Direct Navigation

A method of arriving at a website by typing the address directly into the address bar of a web browser, rather than using a search engine, directory or other referral source. Also referred to as type-in traffic.


DNS is an acronym for Domain Name System.

The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address – just like a telephone number – which is a rather complicated string of numbers. It is called its “IP address” (IP stands for “Internet Protocol”). IP Addresses are hard to remember. The DNS makes using the Internet easier by allowing a familiar string of letters (the “domain name”) to be used instead of the arcane IP address. So instead of typing, you can type It is a “mnemonic” device that makes addresses easier to remember.


A domain name is the address of your website that people type in the browser URL bar to visit your website.

In simple terms, if your website was a house, then your domain name will be its address.

A more detailed explanation:

The Internet is a giant network of computers connected to each other through a global network of cables. Each computer on this network can communicate with other computers.

To identify them, each computer is assigned an IP address. It is a series of numbers that identify a particular computer on the internet. A typical IP address looks like this:

Now an IP address like this is quite difficult to remember. Imagine if you had to use such numbers to visit your favorite websites.

Domain names were invented to solve this problem.

Now if you want to visit a website, then you don’t need to enter a long string of numbers. Instead, you can visit it by typing an easy to remember domain name in your browser’s address bar.

Domain Flipping

Domain flipping is a phrase used to describe purchasing a domain name and then quickly reselling (or “flipping”) it for profit. This is usually done within a year after purchase so that the owner doesn’t have to pay renewal fees for subsequent years.

Domain flipping is in contrast to domain investing.

Domain Investing

Domain investing is a phrase used to describe purchasing a domain name and then holding onto it for more than one year, and generally five or more years. Typically, the cost of valuable domain names increases over time, and this strategy takes advantage of this fact.

Domain investing is in contrast to domain flipping.

Domain Kiting

Domain kiting is the process of deleting a domain name during the five-day grace period and immediately re-registering it for another five-day period. This process is repeated any number of times with the end result of having the domain registered without ever actually paying for it.

Domain Name

A domain name is part of a Uniform Resource Locator (URL), which is the address of a site or document on the Internet. In general, a domain name is comprised of a second-level domain, a “dot,” and a top-level domain (TLD). The wording to the left of the “dot” is the second-level domain, and the wording to the right of the “dot” is the TLD.

Example: If the domain name is “XYZ.COM,” the term “XYZ” is a second-level domain and the term “COM” is a TLD.

A domain name is usually preceded in a URL by “http://www.” The “http://” refers to the protocol used to transfer information, and the “www” refers to World Wide Web, a graphical hypermedia interface for viewing and exchanging information. There are two types of TLDs: generic and country code.

Domain Name After-market

The domain name after-market is the secondary market for Internet domain names. Here, a party interested in acquiring a domain name that is already registered bids or negotiates a price to effect the transfer of registration from the registered holder of the domain name.

The professional pursuit of speculation in the domain aftermarket is known as domaining.

The domain after-market is serviced by auction houses which provide communication methods for buyers and sellers to interact, often anonymously, to negotiate and complete a transaction. Auction houses often provide additional services, such as escrow.

Domain Name Backorder

A domain name backorder refers to a service that works to register a currently-registered domain name on your behalf as soon as it becomes available for hand registration.

Many auction houses and domain name registrars provide this type of service, and it is sometimes free – you only pay when the actual registration takes place. There may be a success fee, such as $60, if the service you are using is first to grab the domain name. Be sure to read the details of the backorder service that you plan to use.