A website that contains very large quantities of content, typically of low quality or aggregated from other sites, generated solely to ensure that it appears high on the list of results returned by a search engine.

Content farms dispense altogether with professional storytelling, in favor of search-engine-optimized information packaging


On the Web, a DoFollow link to a website is like a vote for that website. Inbound links, or links from a different website, are something that search engines really pay attention to when deciding where to rank a web page in search results. Inbound links from a number of authoritative websites tells search engines that the target web page is important.

<a href=””>Full version software</a>

Compare that to the HTML code for a NoFollow link:
<a href=”” rel=”nofollow”>Full version software</a>

It’s best to leave links DoFollow unless you don’t trust the site you’re linking to, or for some reason don’t want people to find it in search results. A log-in page, for example, isn’t really a page people search for.

If you’re hosting a paid link, such as an ad, you should make it NoFollow. It can also be a good idea to make links in user-generated content, such as comments on blog posts, NoFollow.


For example: <h1>What the heading says</h1>

  • the text that will be displayed on the web page.

Headings help you structure the content of a web page. The H1 tag indicates the overall topic of the page, and each subhead tag – H2, H3, and so on – indicates a subtopic of the page.

The H1 tag is the most important. When it’s properly written, it quickly, clearly and concisely outlines what people and search engines can expect to find there.

For more information on how to use heading tags, read How H1 and Other Headings Help SEO.


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An inbound link is a link from another website to a page on your website.

An inbound link is composed of two parts:
The link to the page on your site, which is just the URL of your page
The anchor text, which is the text that is highlighted in the link that gets people to your site.

For example: Africa by Toto

“Africa by Toto” is the anchor text (and also one of the best songs ever made.)

The link is in the code behind the anchor text, pointing to

Thus, this example is an inbound link for YouTube.


The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them.


The section of a website’s code where the title tag and meta description also live.

In the early days of search engines, including your important keywords in the meta keywords section used to be an effective way to improve your SEO. Today, search engines do not look at the meta keywords to determine what a web page is about and what search queries it should rank for.

It can be helpful to include the keywords you have optimized a page for in the meta keywords section. This way you can remember what keywords matter for the page, and it can help other people that may edit the page’s content know what keywords matter.


If a web page does not have valuable content, it can be a good idea to noindex it. But you want to make sure not to accidentally noindex pages that you care about and would like to show up in search results.

For more information, read

  • Don’t Block Search Engine Crawlers
  • Get Your Website Indexed
  • How To Use Robots.txt