The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them.
In the early days of search engines, including your important keywords in the meta keywords section used to be an effective way to improve your SEO. Today, search engines do not look at the meta keywords to determine what a web page is about and what search queries it should rank for.
It can be helpful to include the keywords you have optimized a page for in the meta keywords section. This way you can remember what keywords matter for the page, and it can help other people that may edit the page’s content know what keywords matter.