A page created with the intent of ranking highly for certain search queries that subsequently sends users to a different site. Using doorway pages is considered a black hat SEO technique because it can lead to multiple pages that ultimately point users to the same final destination all ranking in the same SERP. That means that there are fewer unique results for the user to select from in the SERP. Doorway pages range in shadiness — on the worst end of the spectrum, they might be keyword-stuffed, machine-generated content. On the less concerning end, they might be separate webpages targeted at different regions that eventually bring users to the same content. Doorway pages often contain hidden text and sometimes automatically redirect users to one ultimate page that the site’s owner wants the users to see.