Local Business Schema

When users Google businesses in their vicinity, Google often returns a Knowledge Graph card that allows users to see images of it, the address, the rating, the phone number, and more. To tell Google what to put in those information slots, businesses can follow Local Business listing markup rules, or schema markup. This typically involves using JSON-LD formatting in your webpage’s HTML to tag information to make it easier for Google to find key facts.

You can find the standard structured data definitions you can use in Local Business listings here and find the full definition of the Local Business schema here.